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The design for the Conquista bike stems from the track and finish line of the Paris-Roubaix, one of the toughest cycling competitions out there.

Conquista is all about tales of heroism and conquest, achievement against the odds, so the symbolism of the Roubaix velodrome finish line felt like it resonated with the values of Conquista.

An image of the finish line also featured on the first ever cover of Conquista, becoming a consistent thread in the DNA of the brand.

They stripped back the elements and created something that is slick, interesting and energetic yet still clear what the design was inspired by.

Designed by: